INSPIRASI SEHAT MAGAZINE WINS "BEST OWNED MEDIA 2017" IN INDONESIA PR OF THE YEAR 2017

Tuesday (31/10), Apotek K-24 proves its existence by winning another award. At this moment, it’s the turn of Inspirasi Sehat magazine to win The Best Owned Media award at “Indonesia PR of the Year 2017” which was held by MIX-Marketing Communication Magazine. The inauguration of that award was held ar Mercantile Athletic Club, Bandahara Room Penthouse, Jakarta on Tuesday, October 31, 2017. The inauguration event was attended by all the awardees who got the invitation from MIX-Marketing Communication Magazine. The Best Owned Media award was given by Senior Editor of MIX Marketing & Communications, Dyah Hasto Palupi, and received by the Corporate Secretary of PT. K-24 Indonesia.

“Indonesia PR of the Year 2017” which is annually held by MIX-Marketing Communication now turns to 11th year. Every year, this event scores various marketing programs from any company which is divided to 4 categories, which are: Creative PR, Marketing PR, Social PR, and Owned Media. Each of the categories are planned to build company image and reputation by holding various creative or social programs. This year, at least there are 130 entries that compete to win the award for each category. In the Owned Media category, Majalah Inspirasi Sehat which is internal magazine of PT. K-24 Indonesia wins the Best Owned Media 2017. Besides Inspirasi Sehat Magazine, there are other candidates for the same category, which are Hero’s The Fresh Food People Magazine, Danone Aqua’s Aqualita, and Sequis Life’s Quality Linq. Telkomsel’s Popcorn which is app-based magazine also wins Outstanding Owned Media 2017 award.

For this category, the scoring involves 7 judges which are expert in Public Relations, communication practitioners and academia people, and also from media. They are Bambang Sumaryanto, lecturer of Communication Study in Indonesia University and PR practitioner; Prita Kemal Gani, the president of ASEAN Public Relations Network and the founder of LSPR Jakarta; Devy Suradji, Special Staff of BUMN in the field of Communication and Marcomm Director of WWF Indonesia; Dyah Hasto Palupi, Senior Editor of MIX Marketing & Communication magazine; Teguh Poeradisastra, Senior Editor of SWA magazine and Managing Director Spot Communications; Sisi Suhardjo, General Public Relations of NAVA+ Group; and Irvan Permana, Head of Pathfinder Brand Consultant. For fairness, the judge who has conflict of interest with one of the entries is not allowed to give judgement.

There are four points of scoring, which are:

1. Content relevance with company vision/mission, as well as the target audience,

2. Creativity in graphic design of the content

3. The actuality of chosen content, and

4. Photography and illustration which are related to the content.

According the Judge team of “Indonesia PR of the Year 2017”, Inspirasi Sehat magazine owned by Apotek K-24 has fulfilled all of the scoring methodology and achieve highest score than other entries. Inspirasi Sehat magazine is actually a media for the associates which are spread in all over Indonesia to know various information about company activity. As a magazine that launches once in three months, Inspirasi Sehat magazine always presents various information about company activity, latest health information, Indonesia tourism, also general information that being talk of the town. Besides, there is also Apoteker Story that talks about the great pharmacist from all outlets of Apotek K-24. To access it, associates just need to visit the official website of PT. K-24 Indonesia and they can read it online or download the magazine in the provided link.

By winning this award, Inspirasi Sehat magazine is expected to inspire associate to be a healthy person.