APOTEK K-24 WINS FRANCHISE TOP OF MIND 2015 AWARDS

Friday (22/01), Apotek K-24 won Franchise Top of Mind (TOM) 2015 for franchise category, after continuously won the same award since 2010 to 2014. The awarding ceremony was held at Sky Ballroom, Aston Priority Jakarta. It was directly given by the General Manager of Franchise, Rofian Akbar, and the chief of Indonesia Franchise Association (AFI), Anang Sukandar, and accepted by Ardian Putra, the Franchise Expansion as the representative of PT. K-24 Indonesia.

In order to choose franchise brand that deserves Franchise Top of Mind (TOM) 2015 award, a survey was conducted beforehand by Franchise Indonesia magazine partnered with Dinamic Marketing Research Services. This survey was conducted to measure the popularity of franchise brand. Franchise brand that placed first or the most memorable one in public’s mind is the brand that wins Top of Mind award.

In 2015, a survey was conducted from September to October 2014 in 10 large cities in Indonesia with 450 respondents (investor and potential investors in franchise business). The sampling technique used was simple random sampling. Meanwhile, the contact method used was phone survey to respondents. Even though the survey was done randomly, generally it already represented the actual condition. Therefore, the award given this year would be more credible and it could be a guide for franchise entrepreneurs or potential investors in franchise business.

The achievement of Franchise Top of Mind (TOM) 2016 obviously cannot be separated from the pharmacy business concept that promises 5 guarantees: Complete for 24 hours, same price all the time (day, night, weekdays or holiday), selling original medicine only, free pharmacist consultation service, and delivery service. With 14 years experience, Apotek K-24 always tries to improve service to customers by providing online pharmacy K24klik.com , BLB program (shopping on BBM), online pharmacist consultation , and loyalty card member.

These concept and business innovation empower Apotek K-24 to win the award. Along with previous award accepted before, it is proven that Apotek K-24 as Indonesia original brand is trusted by Indonesian citizen and also becomes the pioneer of Franchise Pharmacy in Indonesia.