The seed was planted during one doctor’s miserable late-night search for medicine. Seven years later, it has blossomed into Apotek K-24, the fastest-growing drugstore brand in Indonesia.

“I could not sleep because of the flu,” said Gideon Hartono, a medical doctor, of that fateful night.

“I saw in the newspaper there was a drugstore that was open 24 hours. I went there, but it turned out there was no one on standby. I had to wait. The price of the medicine that I needed was also more expensive late at night.”

The less-than-satisfactory experience prompted Gideon to start his own drugstore chain.

The business plan for Apotek K-24? Stay open at all times and offer a guaranteed complete stock of medicines at fixed prices, regardless of the time of day or night.

“K refers to komplit , or complete, which explains that our drugstores have a complete supply of medicine and multivitamins, and 24 refers to our stores being open 24 hours a day, seven days a week, even on public holidays,” he said.

Gideon graduated from Gajah Mada University in Yogyakarta in 1990, and worked as a civil service doctor at the Health Department for 17 years before deciding to start Apotek K-24.

The chain has 165 outlets across the country, including more than 50 in Greater Jakarta, and ranks third nationally in total outlets. 

Related Post

No Result Found.

List Comment

No results found.

Waralaba Apotek K24

laboratorium kesehatan


Customer Care

Tips Sehat Dokter 24
Mendeteksi Kencing Manis

Halo Apoteker

Top Brand 2011-2013 Top of Mind 2013 Most Reputable Brand 2014 Wow Brand 2014 Market Leader 2014 Pioneer Brand 2014

Arrow Up

Arrow Down